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Daily Archives: November 8, 2020

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Commercial Negotiation In Leather Sector Of Bangladesh (Part 2)

Supply ChainBy Firoz AhmedNovember 8, 2020

Understanding BATNA & ZOPA BATNA is an acronym that stands for Best Alternative to a Negotiated Agreement. It is defined as the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement. ZOPA A “Zone of Possible Agreement” (ZOPA) exists if there is a potential agreement that would benefit both…

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