Day: November 8, 2020

  • Commercial Negotiation In Leather Sector Of Bangladesh (Part 2)

    Commercial Negotiation In Leather Sector Of Bangladesh (Part 2)

    [vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text] Understanding BATNA & ZOPA BATNA is an acronym that stands for Best Alternative to a Negotiated Agreement. It is defined as the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement.[dt_gap height=”30″ /] ZOPA A “Zone of Possible Agreement” (ZOPA) exists if there is a potential…