NEW GLOBALISATION
With the internet and the massification of communication, access to information and knowledge was also facilitated, as most global information flows through mass media, and nowadays, side by side with economic interdependence, cultural globalization is gaining force. As a result of this, in most countries of the world people born in the 2000’s will tend to naturally think and act globally. More than citizens of a specific country these young people will feel and act like citizens of the world, working in different countries along their careers and travelling often, for pleasure and work reasons.
Concentration in cities continues
Cities will continue to attract people from rural areas, at a growing rhythm
Intense migration movements
Migration, inside the country’s political borders and across borders, will increase as free movement of people becomes the norm and as travelling costs decrease
Cultural globalization
Globalization will take a different shape, shifting from economic globalization based on trade relations to a uniformity of consumer’s preferences and a standardization of behaviors. These will be highly influenced by social phenomena and global citizenship
Growing online presence
The online presence of companies and brands will continue to grow as more people have access to the internet, especially in emerging and developing countries
Brands become more important
As global trends gain importance, brands become more relevant and important
Organization of retail in urban areas
Retail is more easily organized in cities. Mono brand stores are mainly located in cities and urban areas, where there is huge concentration of inhabitants and where a more sophisticated type of consumers lives and shops
Style sensitive
As consumers are more located in cities and urban areas, where fashion, and image are key elements in people’s lives, consumption will become more style sensitive
Fashion, fashion, fashion
In a world where fashion and style are more important, more and more people will be fashion trend followers. Fashion will influence buying options more than utility or necessity
Higher average number of pairs with lower assortment
In urban areas characterized by strong retail chains and a diverse supply of products, the average number of consumed pairs will tend to increase. But at the same time as online will be more available, online assortment demand will appear.
Data Source:
FOOTWEAR CONSUMER 2030
Publish by APICCAPS 2014.
www.worldfootwear.com
